Massage Your Brain.

Everybody's a critic.

Boston, as seen from the Public Garden

NEW VENTURE

My friend michelle and I started working together on a new blog. i know, i know...


A blog by Sean Brennan and Michelle Butterfield mind-mapping the world around us.

THE MODERN WORLD
you'll like it.

Wood + Fabric = Awesome

CHECK THIS SHIT OUT

I find this offensive.

but, maybe it's just sarcastic.

Meeting Notes

They're doing this on purpose

I have to believe that TomTom's advertising/poster is genius. This was spotted at a Best Buy.
A misspelling in a national advertisement is highly blog-able and I've seen it on the book of faces twice! It makes people feel really smart when they catch it, and they get to brag about how clever they are by posting it on the internet somewhere. (I realize I'm doing the same thing--but im like SUPER META SMART, duh!)

I have to ask myself, are they being so clever that i dont get it? Am i stupid? Are they squeezing in the latin word "via"--i hope not. I hope it's just purposeful mispelling because, to be honest, I don't care about spelling anymore--and i don't believe bad spelling precludes good naviagation or intellugance.

My question... how did the advertisers convince TomTom to let them do this? How can i learn to be so convincing?

Big Tobacco STILL leading the way in innovation

I don't usually smoke, as it contributes to premature aging (and really, who wants to be old?). Though, get some drinks in me and, surprise, i stop considering my future. Last weekend, as my vision was blurring and i was standing outside a bar to collect myself, a girl offered me a cig and when i said "Sure," GUESS what she said?!?---"Regular or Menthol?" It might have been the beer, but this chick transformed instantly into one of those cigarette girls you see in casinos. I'm like, "wait, you carry around multiple packs?" Nope, just one-- Camel Crush. The directions are simple: Squeeze the filter, hear the click, change the taste. Im pretty sure they hit on all five senses with this product. It's designed for those "connector" personas--those people who like to share and make friends and probably only smoke for the social aspect. With menthol as such a polarizing flavor, the Connector can be a hero to anyone. She talked nonstop about the goddamned thing, so obviously it works as a conversation starter; and even though i couldn't wait to get away from her after about ten seconds, i have to admit that the idea is devastatingly cool.