Ok, FINE i wont TXT and drive.

Lunchtime in the park with Rose

Selling Service.

Softbank Dining from We Love You So on Vimeo.

Buildings Forever

AIDS is scary shit.

My brother is working for a nonprofit that is trying to get the state of MA to really focus on prevention of AIDS rather than on treatment of the disease. For a lot of reasons it makes sense. BUT, in order to do that there is a messaging challenge in that AIDS is fucking scary shit. It's basically the worst thing that could happen to you, right?? It certainly feels like it. .... i mean, just LOOK at the book (below) that my brother is reading on the subject. It was funny, and slightly embarrassing, being on the beach and seeing his book on our blanket... you can almost feel a force field emanating from it...it says "KEEP THE FUCK AWAY FROM THE PEOPLE ON THIS BLANKET." It's horrible. So, how do you engage the public in discussion of such a scary topic? It would be difficult... we've made it even too scary to get tested. In fact, it's so scary that we need consent to even get tested... but why is it different than other social diseases like TB?? Doctors just TEST you for TB. What's the diff?

Conspiracy Theory

Imagine this scenario:

It is the year 2009. We live largely on screen, floating in an ocean of information. Secretly though, we all crave reality and stories to share, and with the economy flat--social currency is the only thing worth exchanging.

A decision is made at a beverage company to reinvigorate an old brand...They do this by creating a temporary disruption in the marketplace. Completely changing the packaging to remind people how much they love the OLD brand. A business gaff is staged and a marketing drama plays out over the span of a couple weeks. The characters: A major beverage company, A well known advertising agency, the media, and all of us consumers. The props: orange juice packaging, print and tv advertising, and global news sources. In a short period of time regular people have conversations and opinions about business news. Everyman becomes a consultant, a designer, and a ceo among his friends and family. Most importantly, everybody is talking about Tropicana and consumers feel they are being listened to-- and so and old brand becomes relevant once again.

Best of Boston 2009

A collaboration between Rose and I for a Boston Magazine Cover Submission. The idea really was Rose's. I would say this is pretty close to her initial sketch.